About

Robert E. Kerson is the Founder and Chairman of the leading fashion and retailing specialty executive search and human capital advisory services firm, Kerson Partners. A veteran of over 30 years in the retail and fashion industries, Mr. Kerson focuses exclusively on senior level executive searches in the fashion, retail and retail- related industries, having successfully completed over 300 CEO and Presidential level searches including the CEO searches for Burberry, J.Crew, Ann Taylor, Zales Jewelers, Neiman Marcus. He also provides organizational analysis, planning and design that increase shareholder value by maximizing human capital.

Main | My First Blog... »
Thursday
Sep302010

Why You Should Appoint a Chief Productivity Officer to the C-Corner

While most retail CEO’s have taken measures to significantly reduced expenses since 2008, you’re probably still holding your breath regarding consumer spending.  So, here’s an opportunity to improve profits through improved productivity throughout your organization.

Organizationally you have all the necessary functions needed to improve company wide productivity residing in your Human Resource Group.  I am strongly suggesting appointing the HR head as the Chief Productivity Officer in conjunction with his or her current title and responsibilities.

Why?  Think about it.  All the components needed for a well thought out strategic, productivity improvement plan already reside within the Human Resource department: hiring selection, training and development, compensation planning, including incentive planning and executive coaching. It can be done locally, regionally or globally.   I believe once installed and implemented, the new CPO will be an extremely effective addition in the struggle for increased profits.

IN MY OPINION, Human Resources is where the emphasis and responsibility belongs for productivity enhancement.  Given the nature of the retail business today, it is timely to name and support a Chief Productivity Officer (CPO) as a senior member of any retailer’s organization.  This CPO working in conjunction with other function heads, puts a SPOTLIGHT on productivity, would own the strategy for enhancing company wide productivity, and would be responsible for its implementation.

Is there any downside?  Critics could argue that the HR head is already stretched too thin. That productivity is the responsibility of the entire organization. Also why hasn’t it been done before this?  All may be valid points. However, no one could argue that today’s profits are a war.

The CPO puts a “face” on the effort, someone in charge, and a leader.

It allows for building measurements, tracking and improvement programs, and keeps the pressure on. IN MY OPINION, profits over time will improve, and will be sustainable.

Its time has come.

COMING NEXT: Strategic Planning, What’s Missing?



PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

Very, very nicely done!

October 31, 2011 | Unregistered Commenterspppyj spppyj

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>